Elizabeth Masamune

About Elizabeth Masamune

Based in Tokyo, Elizabeth is Managing Director of @Asia Associates Inc, Japan, her boutique advisory firm focussing on cross-cultural communication and leadership for the next generation, particularly women.

Elizabeth has spent over 25 years on the ground in Asia in international trade promotion, as Senior Trade Commissioner for Austrade in Japan, Korea, and Vietnam. In Indonesia, she pioneered a program connecting Australian companies with Japanese firms in Asia.

She was recognised in the 2006 Queens Birthday Honours with the Public Service Medal. Fluent in Japanese and married for 23 years to her graphic designer husband Toshi, when she is not caring for her 19 year old cat Max, she enjoys ikebana and wearing her kimono in her spare time.