Aus agriculture’s multi-sided China opportunity

“Although [Australia] is seen as a provider of premium products, [there’s also opportunities in] breeding and genetics, in animal nutrition, in joint research and development,” she said.

“I think there’s a place for both Australian exports as well as Australian expertise.”

" I think there’s a place for both Australian exports as well as Australian expertise." Christina Goodman, an Austrade Trade Commissioner based in Chengdu

Goodman said as China’s middle class experiences increasing incomes they are also demanding better quality food.

“There’s a huge push coming from the consumption sector and coming also from China’s policymakers to improve the productivity, the sustainability and the quality of China’s produce,” she said.

She also touched on the right ways to enter the Chinese market and the importance of brand. Watch the video above to find out more.

Simone Stella is a bluenotes contributor