Pitch Perfect: be your own point of difference

" Women have proven to be leaders worth backing. When you back a woman [with venture funding] she will make you more money, which creates more jobs and strengthens our economy."
Marisa Warren, CEO and founder ELEVACAO

ELEVACAO Foundation is a global not for profit founded in New York with a mission to encourage more women to be bold and confident tech entrepreneurs in this male-dominated space.

In an interview with BlueNotes, Marisa Warren, CEO and founder of ELEVACAO, shared four pitch tips for successful entrepreneurs - particularly aimed at female entrepreneurs in the tech space.

“Our mission is to empower women entrepreneurs to build successful innovation technology businesses, whilst creating collaborative environments where a woman's ambition to succeed is embraced and actively supported by both women and men,” Warren said.

It’s not just about diversity either, a Bloomberg study found when a female-founded tech business was successfully funded there was a 35 per cent higher return on investments than male-led firms.

“Women have proven to be leaders worth backing.  When you back a woman [with funding] she will make you more money, which creates more jobs and strengthens our economy,” Warren said.

Warren’s four pitch tips at a glance:

1. Be succinct. Know your key messages and be as succinct as possible;
2. Focus on ROI: In your pitch focus less on the problem and more on your path to revenue and how much money you will make;
3. Have a great story. Marisa Warren’s great story is about meeting Australia’s Siri in a lift in New York which kickstarted ELEVACAO; and
4. Practice, practice, practice!

Watch the video above to find out more.

Carina Parisella is a contributing editor at BlueNotes