BlueNotes awarded for excellence

BlueNotes, ANZ's digital publication for news, opinion and insight, received the Gold Quill ahead of Merit Award winners including ANZ New Zealand, CPA Australia and Nanyang Technological University in Singapore.

"It also recognises BlueNotes' growing reputation as a source of credible content on business, economics, leadership, sustainability, technology, innovation and ANZ itself."
Paul Edwards, Group general manager Corporate Communications, ANZ

In October, BlueNotes was named Brand Site of the Year at the 2014 BeFest awards.

ANZ head of corporate communications Paul Edwards said it was a great honour for ANZ to receive recognition from the IABC.

"This reflects the fantastic work put in by the BlueNotes team led by managing editor Andrew Cornell together with Jennifer Farmer and Shane White as well many people in ANZ who have supported the BlueNotes social media strategy, the technical development of the site and our many contributors from inside and outside the bank.

“Ahead of our one-year anniversary, this award also highlights the new ground being broken by companies through digital publishing and social media stakeholder engagement. It also recognises BlueNotes' growing reputation as a source of credible content on business, economics, leadership, sustainability, technology, innovation and ANZ itself.

“It's most pleasing however that through BlueNotes we have established a large and growing audience with the site having now received 180,000 unique views and over 3,300 external newsletter subscribers, from the key audience segments including business, investors, regulators, policymakers and academics."

Cornell said the win was another indication of the high quality of BlueNotes' newsroom and the content it was able to commission and create.

“BlueNotes has delivered on its promise to provide quality journalism, illustrated by the fact it is increasingly, a year after launch, republished or cited in traditional media," he said.